Subaru is having so much success that it is even baffling the automaker’s top executives. Projections are being surpassed and unbelievable sales numbers are being achieved. The 2016 Subaru Forester, Outback, Crosstrek, and WRX/STI are experiencing their best sales ever. In 2015, Subaru of America experienced a sales record of 582,675 vehicles sold, representing a 13.4 percent increase year-over-year. The 2015 sales record represents the seventh straight year the automaker has done so. The success comes from how the automaker has positioned itself within the U.S. market. Subaru offers a niche lineup of all-purpose vehicles that are attracting many active consumers. With the enhancements of the WRX/STI, the automaker is appealing to performance enthusiasts as well. Senior vice president of sales for Subaru America Jeff Walters stated, “We have the right product line-up, strong marketing and a superior retailer network providing us with a solid foundation for future growth.” Although the automaker’s past success is something to be proud of, Subaru is looking towards the future and wants to achieve higher sales numbers than ever before. With new Subaru vehicles arriving in the market within the next few years and no signs of slowing down, Pine Belt Subaru is optimistic regarding the future of the automaker.
Construction the new Subaru of America headquarters has recently commenced in Camden, New Jersey. The heart of the automaker’s U.S. operations will now be located in close proximity to the headquarters of the Campbell Soup Company. The automaker has invested $118 million into this new campus that is going to comprise of one 250,000 square-foot main facility and an 83,000 square-foot training facility. Doubling the size of the previous headquarters opens up enough capacity for over 600 employees. At the groundbreaking ceremony, Subaru displayed historic Subaru vehicles from a five decades-long stand in the Delaware Valley. Rather than utilizing a traditional shovel or excavator to move the first dirt pile at the construction site, the automaker chose a Subaru Outback equipped with a plow. Contact Pine Belt Subaru in for a test drive today!