Subaru of America Has Record Breaking April Sales

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Subaru of America Inc. is a subsidiary of Japan’s Fuji Industries Ltd. The company has its headquarters in Cherry Hill, New Jersey.  Subaru of America Inc. distributes and markets Subaru vehicles along with its accessories and parts via a strong network of over 620 retailers that are present in various locations of the United States of America.

Recently, the company reported that is has made record sales of 50,380 Subaru vehicles in the month of April 2016. This is a 6.6 percent increase over the same month in 2015. It also reported that its year-to-date sales of vehicles is 182, 777. This is again a 2.4 percent increase when compared against the same period in previous year.

The month of April was the twenty-sixth consecutive month for the company when it achieved a sales figure of 40K plus for its vehicles.  The sales of its models like the WRX/STI, Outback, Forester and Crosstrek were quite good while each carline managed to achieve the best April figures ever.

Thomas J. Doll, Chief Operating Officer and President for Subaru of America contributed the success of the April sales figures to the outstanding efforts being made by its franchises and retailers. He said that they were proud to have a dedicated and passionate team of retailers who have been delivering excellent ownership and purchase experience to the company’s customers.

If you are looking to buy a Subaru vehicle, drop in at Pine Belt Subaru.

 

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Pine Belt Subaru

1104 NJ-88

Lakewood, NJ 08701

Phone: 888.729.0466

Website: www.pinebeltsubaru.com

Subaru Will be Receiving an Annual Sales Cap

Pine Belt 2 Subaru Will be Receiving an Annual Sales Cap

President of Fuji Heavy Industries (Subaru’s parent company), Yasuyuki Yoshinaga, claims that being too big is a thing. Yoshinaga plans on halting the sales of Subaru vehicles once the annual sales hits 1.03 million units. Future annual sales caps may be raised to 1.1 million units. This idea revolves around maintaining the brand’s appeal in the niche market. Pine Belt Subaru in Lakewood sees many challenges in this scheme, due to the rapid growth the company is experiencing. The year 2015 marks the seventh straight year that Subaru has experienced record sales. The company has already surpassed its 2014 sales by almost 100,000 units with two more months left in the year. Additionally, with the introduction of a redesigned Impreza, a seven-seater crossover, a plug-in hybrid, and a new-generation BRZ coupe in the near future, the company is expecting even more growth. Subaru is highly committed to this annual sales cap because the company does not want to lose the brand’s characteristic, so finding the appropriate balance is key.

 

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Pine Belt Subaru

1104 NJ-88

Lakewood, NJ 08701

Phone: 888.729.0466

Website: www.pinebeltsubaru.com/?ibp-adgroup=SE_Target