Subaru Australia has started a new ad campaign to showcase the 2016 Subaru WRX. Subaru will be partnering with singer-songwriter Darren Hart to market the vehicle. Hart’s global fame came from his Jimi Hendrix-like guitar playing and unique combination of music genres. Titled “W-Wah-X,” the new ad campaign is meant to tap into the Australian market’s love for listening to amplified music when driving. In the online video titled “2016 Subaru WRX ‘W-WAH-X’ Premium featuring Harts | Official Subaru Australia,” Subaru Australia swaps the accelerator pedal in a 2016 WRX with a “Wah” guitar effects pedal. At an airfield in Australia, the sound of the vehicle’s acceleration was perfectly synced with the notes playing from Harts guitar and the rest of the band. Pine Belt Subaru recommends you check out this interesting approach to marketing the Subaru WRX.
Rally car fans now have the opportunity to view rally car drivers in action from within the vehicle’s cabin through an online video. Subaru decided to create a video of David Higgins and co-driver Craig Drew racing at the Lake Superior Performance Rally. This was one of their victories that ultimately led them to a perfect season. When watching the video it is as if you are in the cabin with the duo, especially since you have the capability to get a 360 degree view. You are able to watch the video through the Subaru Motorsports App or on YouTube. Viewers even have the option to utilize a virtual reality headset to interact with the video. The video is titled Rallying in 360° with Peer-Thru Technology. Pine Belt Subaru in Lakewood urges you to check out this interactive video.