The design and engineering of the 2016 Subaru WRX STI and BRZ is inspired by the automaker’s experience in motorsports. Subaru Tecnica International utilizes its racecar technology to enhance the performance of production models. Subaru has announced its improvements of its racecars for the 2016 racing season. A 2016 WRX STI will competing in the Nurburgring 24 Hours and Global Rallycross Championship, while a 2016 BRZ will be racing in the SUPER GT Series. Subaru is looking to receive its consecutive win at the Nurburgring 24 Hours. The 2016 WRX STI racecar has received a lighter body, enhanced aerodynamics and front downforce, fresh tires, and new engine settings. The 2016 WRX STI that will compete in the Global Rallycross Championship will be lighter and more rigid, as well as have an optimized inertia moment. It is expected for Bucky Lasek and Sverre Isachsen to be driving the rallycar. Lastly, the 2016 BRZ will feature an upgraded chassis, improved front tires, enhanced engine performance, and heightened aerodynamics. Pine Belt Subaru is excited for the 2016 racing season.
Subaru and Subaru Technica International (STI) are effectively utilizing the WRX STI in motorsports to advertise the 2016 Subaru WRX and WRX STI performance sedans. Pine Belt Subaru in Lakewood knows that this advertising is working because the models are ahead in sales among all Subaru vehicles. Consumers in the United States, Australia, Canada, and Europe are being drawn towards these two models. As part of the marketing scheme, Subaru showcased the all-new 2016 WRX STI Global Rallycross car at the Los Angeles Auto Show. Additionally, Subaru of America launched a video series that was meant to connect fans with Subaru WRX STI Rally America and WRX STI GRC. It worked as Subaru of America received an award for its creativity in the video series. Subaru is going to continue to utilize its involvement in motorsports as a way of marketing its production vehicles.