It was another great year for Jeep. In fact, it was a record-setting year for the automaker for the fourth year in a row. Jeep has already surpassed its record-setting sales in 2014 of 1,017,019 vehicles. Pine Belt Chrysler-Jeep is highly impressed by those numbers as there is still a month and a half left in the year. Sales were already up 22 percent across the globe heading into November. The best-selling Jeep models through October were the Cherokee, Grand Cherokee, and Wrangler. A major part of this growth can be credited to major demand for SUVs in the U.S. market, introduction of the Jeep Renegade into global markets, and establishment of local production in Brazil and China. Jeep has big plans to continue with this growth. By 2018, the automaker wants to produce 1.9 million Jeep models at 10 different assembly plants across six countries.
There are still several rumors surrounding a new Jeep-branded truck. Jeep revealed a Jeep-branded truck in 1981 as the CJ-8 that was based on the CJ-7, but had an expanded wheelbase. Additionally, Jeep manufactured the Gladiator full-size truck between 1962 and 1988. Jeep remained in the pickup segment with its Comanche until the company decided to back out of the segment in 1992. Now the company seems like it is ready to compete once again. Jeep is in the midst of experimenting with two entirely different body styles. The first body style will be based on the next-generation Wrangler, but with an expanded wheelbase to make room for the pickup bed. It will reduce the company’s cost of building the pickup, but there is some doubt that it will appeal to many consumers. The other body style is to be less rugged than the Wrangler and focus more on play and adventure. Jeep wants to build a truck that will appeal to consumers across the globe. Pine Belt Chrysler-Jeep in Lakewood sees some possibilities in a Jeep-branded truck being introduced to the market by the end of 2020.