Subaru and Subaru Technica International (STI) are effectively utilizing the WRX STI in motorsports to advertise the 2016 Subaru WRX and WRX STI performance sedans. Pine Belt Subaru in Lakewood knows that this advertising is working because the models are ahead in sales among all Subaru vehicles. Consumers in the United States, Australia, Canada, and Europe are being drawn towards these two models. As part of the marketing scheme, Subaru showcased the all-new 2016 WRX STI Global Rallycross car at the Los Angeles Auto Show. Additionally, Subaru of America launched a video series that was meant to connect fans with Subaru WRX STI Rally America and WRX STI GRC. It worked as Subaru of America received an award for its creativity in the video series. Subaru is going to continue to utilize its involvement in motorsports as a way of marketing its production vehicles.
Subaru Australia has started a new ad campaign to showcase the 2016 Subaru WRX. Subaru will be partnering with singer-songwriter Darren Hart to market the vehicle. Hart’s global fame came from his Jimi Hendrix-like guitar playing and unique combination of music genres. Titled “W-Wah-X,” the new ad campaign is meant to tap into the Australian market’s love for listening to amplified music when driving. In the online video titled “2016 Subaru WRX ‘W-WAH-X’ Premium featuring Harts | Official Subaru Australia,” Subaru Australia swaps the accelerator pedal in a 2016 WRX with a “Wah” guitar effects pedal. At an airfield in Australia, the sound of the vehicle’s acceleration was perfectly synced with the notes playing from Harts guitar and the rest of the band. Pine Belt Subaru recommends you check out this interesting approach to marketing the Subaru WRX.