Buying a Car At The End Of The Year: Yay Or Nay?

End of Year Sales Event

You’ve heard it said that the best time of year to buy a car is at the end of December.  But is it really true, or just a ploy by car dealerships?


Actually, it’s true.  This is a great time to buy a new vehicle and for lots of reasons.  First of all, there are fewer buyers out there right now.  So why does that matter?  Car dealerships still have sales quotas, and the fewer people shopping, the fewer buyers.  Many consumers are focused on buying holidays gifts and not vehicles.


Another reason is weather.  People don’t like to go out in cold, messy weather to shop for a car or truck.  Because it gets dark earlier, they’re also not as likely to shop in the evenings.


Many dealerships are trying to get rid of their current model year vehicles and make room for the new models.  That means you can usually get a great deal on a 2017, so they can make room for the 2018s.


At the end of December, dealerships and sales teams are also trying to hit two sales goals:  for the month of December and for the whole year.  Many times automakers add extra incentives to help sales team members make their goals and targets.  Once the new year rolls around, those targets are gone and the offers no longer exist.


At Pine Belt Chevrolet, Pine Belt Subaru and Pine Belt Chrysler-Jeep, we’ve got the best deals of the year.  Whether you’re looking for a new, certified preowned or used sedan, truck, SUV, crossover or hybrid, we’ve got a great inventory and terrific incentives.  It’s worth checking out!  Our Pine Belt car dealerships in NJ have a great reputation for customer service.  And we’re the best among Lakewood car dealers—come see for yourself!

Pine Belt Chevrolet

88 Ocean Ave

Lakewood, NJ 08701

Phone: 888.482.5920