AKAW! You ready to hang ten but you live in the city? Then the Chevrolet Colorado Z71 Hurley concept has you in mind.


Recently at the SEMA Show (Specialty Equipment Market Association), a concept pickup, the result of a collaboration between Chevrolet and Hurley, the premier maker and marketer of surf apparel and gear, was unveiled. This mobile beach command center has a custom surfboard rack for Pyzel surfboards, advanced waterproof Ventiprene (used in surfing wetsuits) seat-covers and fabulous storage.


The Colorado Z71 concept has Goodyear DuraTrac tires and a lifted suspension perfect for finding a beach with the best waves. An automatic locking rear differential provides greater traction when off-roading to get to remote beaches.


Ryan Hurley, creative director for Hurley says, “This concept is all about functionality.” The Colorado Z71 concept also includes functional surf notables as a bedcover for shade when on an open beach and a bed mounted rack for drinking-water containers and drying your wetsuit. “When we discussed the project with Chevrolet, we didn’t just want a truck with our logo on it. It had to offer solutions for challenges surfers face at remote locations and that’s exactly what it delivers.”


The #conceptChevroletColoradoZ71 is loaded with a new 3.6 liter V-6 engine that will be on the market in the 2017 Colorado. It has direct injection, cylinder deactivation when you don’t need extreme power and 308 horsepower mated with an automatic eight-speed transmission. It can tow 7,000 pounds of surf gear behind it. Gnarly, hey dude?


Keep checking our website at www.pinebeltchevrolet.com for further information on when the versitle Chevrolet Colorado Z71 will be available. While we are waiting, bring your current vehicle in and let our dependable, highly-trained and certified service team keep your vehicle in the best running condition it can be for as long as you own it – as long as it takes for the Z71 Colorado to arrive! Come visit us today at Pine Belt Chevrolet.





Pine Belt Chevrolet

88 Ocean Ave

Lakewood, NJ 08701

Phone: 888.482.5920

Website: www.pinebeltchevrolet.com