During the month of June Subaru of America joined forces with Leukemia & Lymphoma Society (LLS) to raise awareness and money for cancer patients living with blood cancers through the US. The Leukemia & Lymphoma Society is the world’s largest voluntary health agency dedicated to the treatment and cure of blood cancers. The campaign titled “Subaru Loves to Care” brought together 54 LLS chapters and 393 Subaru dealers in this effort and successfully delivered 30,000 blankets to cancer patients.
Along with the blankets, consumers who visited the participating dealerships also had the opportunity to hand write personalized notes to be delivered to local cancer patients; providing not only warmth and comfort to their physical bodies, but also for mind and spirits. In return for the notes participants received an LLS and Subaru bracelet, spreading awareness of the decease even further.
Both Thomas J. Doll, president and COO of Subaru of America, Inc. and LLS president and CEO, Dr. Louis J. DeGennaro we ecstatic and overjoyed with the outcome of this campaign and hope their combined efforts inspire others.
Come over to Pine Belt and enjoy test driving any Subaru car.
Pine Belt Subaru
Lakewood, NJ 08701