Subaru Australia has started a new ad campaign to showcase the 2016 Subaru WRX. Subaru will be partnering with singer-songwriter Darren Hart to market the vehicle. Hart’s global fame came from his Jimi Hendrix-like guitar playing and unique combination of music genres. Titled “W-Wah-X,” the new ad campaign is meant to tap into the Australian market’s love for listening to amplified music when driving. In the online video titled “2016 Subaru WRX ‘W-WAH-X’ Premium featuring Harts | Official Subaru Australia,” Subaru Australia swaps the accelerator pedal in a 2016 WRX with a “Wah” guitar effects pedal. At an airfield in Australia, the sound of the vehicle’s acceleration was perfectly synced with the notes playing from Harts guitar and the rest of the band. Pine Belt Subaru recommends you check out this interesting approach to marketing the Subaru WRX.
Pine Belt Subaru
Lakewood, NJ 08701