Jeep Planning to Build Luxury Model

jeep luxury

Jeep is planning to build a new model that will compete with the top luxury brands in the world. Jeep is developing a luxury sport utility vehicle to rival Range Rover, Mercedes-Benz and Audi. Sources say that a luxury could command as much as $100,000 and help boost margins. Fiat Chrysler Chief Executive Officer, Sergio Marchionne, said: “When I see a Range Rover on the street, my blood boils, because we should be able to do a thing like that.” Jeep plans to expand production outside North America, adding lines in China, Italy and Brazil, to push the brand’s sales to 1.9 million cars in 2018 from a record of more than 1 million last year. If you would like to read the full article please click on the link below:

http://www.bloomberg.com/news/articles/2015-05-13/jeep-plans-luxury-model-to-take-on-mercedes-suvs-and-range-rover

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